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What

We're stealing our kids capacity to create a better future. From the ages of 5-15, 88% of kids become closed to their innate creative genius.

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Why

The future we're preparing our little people for will be radically different from today. The need for creativity, imagination and human problem-solving will be great. Those with ideas will flourish.

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How

We're reframing 25+ years of proven global innovation into a singular process kids learn once and replicate forever, becoming the global force for ideas that will change our world.

 
 

GO DEEPER on WHAT We’re about

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Products, programs and experiences

AT HOME, IN & AFTER SCHOOL, AND WITH BRANDS

 
 

HOME

Parenting Idea Superheroes

BIFKiDS are kids with secret superpowers. We're creating stories, activity books and playful resources to help parent BIFKiDS at home.


My favourite thing about BIFKiDS is challenging problems made conquerable or manageable - it does not feel like ‘learning’ which is important to Amelie
— Claire, London. Mother to Amélie (7 years)
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SCHOOL

Schooling Idea Superheroes

We're collaborating in schools to provide BIFKiDS as the platform for critical inquiry-led learning that augments structured education with complementary curriculum, tools and experiences.


In my experience there is too much focus on getting through the curriculum including exams and having a “right” answer. BIFKiDS really enables and challenges kids to develop that creative part of their brain that can be underused and to explore a range of different possibilities with confidence and freedom. It also widens their perspective of the world and their role in it all of which is great preparation for the future
— Zaz, London Educator and Mum to Maximus (8 years)
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BRANDS

Innovating By Kids, For Kids

Working with BIFKiDS, we help brands understand a great question, convene groups of children connected to their communities and provide a process that produces amazing results; new product ideas, communication assets, a beautiful story and a fun project.


“We were looking for ways to connect and support our local community - BIFKiDS was the perfect program to work with a local school and explore unleashing kids idea superpowers to reinvent the future of power. Those ideas inspired a story that we produced and gifted back to the school. In fact, it became a bedtime favourite in the Probert house - so much so that our own Ideas Girl recently said ‘Mummy, I’m an ideas girl. Can you please write out all the modes for me so I can remember them’. Brilliant”
— Tom Probert, Group Portfolio, Performance & Product Lead. Meridian Energy, NZ.
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BIFKiDS newsletter

Get all the latest updates on our programs, resources and fun challenges.

 
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News and stories

releases, updates & stuff FROM BIFKiDS