What
We're stealing our kids capacity to create a better future. From the ages of 5-15, 88% of kids become closed to their innate creative genius.
Why
The future we're preparing our little people for will be radically different from today. The need for creativity, imagination and human problem-solving will be great. Those with ideas will flourish.
How
We're reframing 25+ years of proven global innovation into a singular process kids learn once and replicate forever, becoming the global force for ideas that will change our world.
GO DEEPER on WHAT We’re about
Products, programs and experiences
AT HOME, IN & AFTER SCHOOL, AND WITH BRANDS
HOME
Parenting Idea Superheroes
BIFKiDS are kids with secret superpowers. We're creating stories, activity books and playful resources to help parent BIFKiDS at home.
SCHOOL
Schooling Idea Superheroes
We're collaborating in schools to provide BIFKiDS as the platform for critical inquiry-led learning that augments structured education with complementary curriculum, tools and experiences.
BRANDS
Innovating By Kids, For Kids
Working with BIFKiDS, we help brands understand a great question, convene groups of children connected to their communities and provide a process that produces amazing results; new product ideas, communication assets, a beautiful story and a fun project.