“CSR, sustainability, purpose, these are all iterations of the same thing, all moving towards an unavoidable new normal. At some point in the near future we need to live in a world where all business has a positive social and environmental impact on the world, and the brands that do this for real will be the winners”
How brands & BIFKiDS work
THE BIF PROCESS...
start with the Sustainable Development Goals.
Using the SDGs as a guide to what’s needed, more briefs perhaps than goals, we collaborate with brands to create unique solutions ‘by kids, for kids’
These solutions can be:
- imaginations brought to life as a storybook, shared with a brand’s staff, stakeholders and customers as a communication of their intent
- and/or we go even further into new product or service development
- and/or we partner to campaign brand new products & services as cobranded innovations
Working with BIFKiDS...
We help brands understand a great question, convene groups of children connected to their companies and provide a process that produces amazing communication assets, a beautiful story and a fun project.
When required, we work with brands to agree compensation and rewards for our youthful collaborators - them, or their communities, schools, etc.
Here’s the ‘BY KIDS, FOR KIDS’ deck
If you want to read more, download this intro deck, have a mull, then get in touch
(no details required).
Collabs we’ve done before
Outdoor Classroom Day
We joined forces with client friends at Unilever Persil ‘Dirt is Good’ to provide a BIFKiDS Sustainability Challenge for Outdoor Classroom Day around removing single use plastics. We focused on creating a non-plastic reusable water bottle.
We saw some amazing ideas from more than 2 million global kids who took part - from bamboo bottles to plant-based leafs glued with tree sap (we're keen to progress and prototype some of these so watch this space).
Vivobarefoot, London
We love the principles of barefoot moving and running, especially for wild kids. So, we collaborated with Vivobarefoot to deliver a problem-solving competition; kids exploring ideas to colour-up their Vivobarefoot shoes and go 'wild adventuring' in them.
Powershop, NZ
Powershop wanted to connect the customer call centre with the local community.
We joined forces with a neighbouring primary school and challenged kids to re-imagine how Powershop could better ‘make, move and use’ energy.
We took the best idea and turned it into an Ideas Girl book - which we shared with Powershop customers and the local community to spread the good cheer.
Jamie Oliver/ Charlton Manor School, South London
Jamie Oliver is a renowned healthy food campaigner - especially kids school lunches. We teamed up as part of Jamies anti-obesity drive to innovate with Charlton Manor School (check their food bona fides). The kids took on the challenge of creating better breakfast products to 'start the day in the best possible way'.
The kids created some awesome product ideas and confident presentations.
And, the work continues - so, if you are a for-kids food brand, do get in touch (p.s. we have a brilliant transformation campaign all set to go).
Collabs we’d love to do
Wondering if your brand is right for BIFKiDS collaboration?
food stuffs
Anything around helping kids eat better, more nutritious meals and snacks (especially things for lunch boxes)
finance
Financial literacy is a huge driver for better life outcomes, so anyone in this space re banks, fintech, trading, etc do reach out
wild times
Anything outdoors, from farming and cultivating to conservation and adventuring - and if we can do it outdoors with you still the better!
healthy ageing
BIF has done a ton of work around healthy ageing - we know how beneficial contact between kids and elders is, let alone the innovations we might create - so, if you are in health care, technology, insurance, etc we'd love to talk
Get in touch
