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A beautiful fight for creative humans

 

Hello Grown-Ups.

Ideas are changing our world at unprecedented speed. The future we adults are preparing our little people for will be radically different from today.

“kids are little people with big ideas - they’re going to need them in the future”

For good or bad, in this future full of technology, automation and robotics - to say nothing of the heating climate and attendant issues - the need for creativity, imagination and human problem solving will be great. Those with ideas will flourish.

BIFKiDS is a response to this need. Fun, engaging, natural for young people, it’s a way to augment their development with a complimentary set of learning experiences, entertainment and play, built around a proven process they can learn once and replicate forever.

Ideas can change our world.

So here’s to Ideas Girls and Ideas Boys who will.

Aroha.

Matt Hart

BIFKiDS Creator

 
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More about us

 

Matt Hart - inspiring innovators since 1998

Matt Hart - BIFKiDS founder - is a 6ft2ish, straight-talking, outer-minded thinking, t-shirt & jeans wearing, business / social / environmentally responsible, surfing, laid back coffee-loving kiwi with 25+ years galvanising innovators within global corporates and beyond.

Matt has repurposed the 3 disciplines of BIF innovation - ideas (process), people (creativity) and culture (purpose) - into BIFKiDS products, programs and experiences to urgently develop the next generation of global problem solvers.

 
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Reversing the decline in creative genius

98% of 5-year olds are creative geniuses.
That number plummets to just 2% in adults
— NASA Longitudinal Tracking Study

We’re stealing our kids capacity to create a better future.

From the ages of 5 to 15 years, 88% of young people are developed out of their innate genius for creativity. We are literally robbing the next-generations of the very talents required to solve the global problems that will ultimately fall to them to solve.

This is our beautiful fight - reverse this decline by actively nurturing and developing kids into their innate creative genius.

 
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Global problem-solving, by superhero problem-solvers

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BIFKiDS works are inspired by the SDGs - the United Nations Sustainable Development Goals agreed by world leaders in 2015. Rather than goals, we see and use them as project briefs and problems to be solved.

In our stories, our programs and school curriculum, the SDGs become the challenges against which kids apply their creative genius, imagination and problem-solving superpowers for new awareness, confidence and capabilities that these problems will be solved… ‘by kids, for kids’

 
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One worksheet to rule them all

How do you take 25+ years of global BIF thinking (neuroscience), doing (accelerated process) and being (creative behaviours) into the simplest of experiences to inspire, educate and entertain kids everywhere into their creative genius?

Here’s how:

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How did it all start?

Listen to this Matt tell the early story with Kinderling Radio Australia

 
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Rewilding creativity

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what kids start out loving, they will end up protecting

We’re huge fans of nature and wild time being the very best place to nurture kids natural play-making. As our global climate heats up, the natural world becomes ever more threatened - and we’ll need a new generation tooled and prepared to save it.

Therefore much of our future works will be around ‘rewilding creativity’ - using our stories, our sustainable problem-solving curriculum and our brand collabs as channels for inspiring and encouraging outdoor ‘wild time’ to rewild future global problem-solvers.

 
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Our Team

 
I am so small, I can hardly be seen - how can this great love be inside me? Look at your eyes, they’re so small - but they see enormous things
— Rumi, 13th Century Sufi Poet
 
 
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Matt Hart

BIFKiDS Founder Matt Hart is an innovations guy, husband and father of two. He has spent the past 20+ years sparking creativity in the worlds largest organisations - the ones now and the next ones coming. And now he wants to do the same for kids… “kids are naturally curious and fearlessly creative and too often we are educating them out of it - BIFKiDS is here to change that”. For more on Matt, go to see matt-hart.com or follow @mattkiwihart .

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Charlotte Cline

She runs a happy little one man band design studio in Brighton. She loves storytelling and design thinking. And has been lucky enough to to apply her creativity to some of the world’s trickiest problems. Find more about Charlotte @charlfunk

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Jernej Gračner

Jernej is the tall person behind the brand Gentle giant and a design generalist based in Slovenia. Jernej 1st joined BIF to scope, sketch and design the BIF People Program app during which Matt and Jernej discovered a mutual love of illustration. He is now our BIFKiDS illustrator realizing all IdeasGirl and IdeasBoy projects. See more about Jernej @breadzki